High activity on BlogActiv, Twitter, LinkedIn, EurActiv, TheWonk
To be influential in lobbying, you must of course master the issue at hand and understand how the system works. But this is not sufficient. The personal factor has always been a key factor of influence. This was true in the past; it is still true today despite the very important changes that have occurred in recent years.
The notion of personal factor is directly related to one’s network size and to one’s personal credibility as a lobbyist. But this is not enough. To truly be a man or woman of influence one must be visible and contribute actively to the media debate.
This is exactly what PACT European Affairs does, via conferences, editorial activities and significant presence on social networks.
Vicky Marissen and Daniel Guéguen are keynote speakers at 15 to 20 lectures per year, not only in Brussels, but also throughout Europe and the United States.
PACT European Affairs is the only EU consultancy to have been invited every year for the past 6 years to the largest annual European public affairs conference organised by Quadriga University. Not only is Daniel Gueguen a keynote speaker, but Vicky Marissen is also invited each year to present the changes that have taken place in EU decision-making over the previous 12 months.
Daniel Gueguen is often considered a journalist, but he has never had a press card. It is not completely false either, because throughout his career he has collaborated with many media organisations as an editorialist.
Daniel is currently a 'guru blogger' for Euracctiv.
PACT's editorial activity is reinforced by numerous interviews, whether on current affairs or lobbying activity in Brussels. The largest international agencies e.g. Politico regularly quote Daniel Gueguen in their articles and analyses.
Daniel Gueguen and Vicky Marissen's publications have underlined the consequences of the new decision-making processes for communication. To put it bluntly, the classic position papers sent out widely to relevant stakeholders have become obselete.
Whether it is a legislative draft, a delegated act or an implementing act, the communication must be targeted like a laser. Recipients must be accurately identified and messages must be customised and tailor-made. To achieve this, there is no better tool than social media networks. We are very well equipped with LinkedIn, Twitter, Facebook and have acquired great experience in managing crisis files via social media networks.
All this activity and all these channels of communication are naturally put at the service of our clients.